Insights

Articles on Medical Affairs practice.

Evaluating Medical Affairs with Kirkpatrick’s model
How Medical Affairs teams can use Kirkpatrick’s four levels – reaction, learning, behaviour, results – to evaluate education, advisory boards and field activities.
Preparing your first meeting with an external expert
A practical checklist for MSLs and Medical Advisors preparing a first meeting with an external expert or key opinion leader.
Sex-based representation in clinical research
Why the inclusion of women and sex-specific analyses matter for drug development, and what regulators such as the FDA expect.

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